In this article, we are going to look at the different types of inbound site links and their "value" in regards to SEO optimization.
It's not enough to go after a high count of back links if the majority are not high quality. Link Popularity matters......
You'll hear Link Popularity referred to as link building, link exchanging back links....etc. Link Popularity is the quality and quantity of inbound site links. Link Popularity is an integral part of effective search engine optimization.
Let's look at the different types of link exchanging for your website. There are one way links, reciprocal links and triangular links.
One Way Links
One Way Linking is where you have an inbound site link to your website from another site but you do not have a link back from your site. It is imperative that your inbound site links are Do-Follow Links. Webmasters can set links on a web page as no-follow or do-follow.
If you acquire inbound links from a website that sets them to no-follow, it is not counted by Google and therefore does nothing for your Page Rank.
Basically, it's useless in regards to SEO optimization but you may get some referral traffic from it if it's a high traffic website.
The Best Ways to Get One Way Inbound Links
Triangular Linking is considered Black Hat SEO and you could get banned from a search engine when they catch you. Notice I didn't say if they catch you, it's when they catch you because they will.
Triangular Linking is when a website offers to exchange links to a target website and another than is recommended. For example: Website A agrees to link to your site while you link back to another site. It is likely that the websites that practice this black hat SEO are web partners or they own both sites. Google has a strict policy regarding this practice and it includes penalty or outright suspending a website from their index.
Luckily for us who do not utilize Black Hat SEO, illegal link exchanges can be easily traced by Google. Once you are busted for any type of black hat SEO, your website will likely be banned from Google's index forever. Get inbound links the right way or you'll pay the price in the long run.
Reciprocal Links are exchanged between webmasters in attempt to obtain a better search ranking.
As technology advances, the search engines get smarter. It's not just about how many inbound site links but the quality of those links. No longer can you arbitrarily do a link exchange with another site just to improve your web search ranking.
It was at this time the concept of Value exchange was born. Ken Envoy of Site Build It was the first one I heard this new concept from. The concept of Value Exchange is all about matching your website with other high quality, similar sites.
Bad sites are removed from Value Exchange. A bad site is categorized as a site that is dead (not available), promotes hate or spam, a site that provides incorrect contact information or a site that has lots of low value links (link farms or lots of affiliate links).
SiteSell Value Exchange is by far the most effective and efficient way to exchange links with other sites of high quality.
In summary, having a high count of inbound links does not necessarily get your website a better search ranking but can actually hurt you in the search engine results page. Stick with high quality inbound links.
Watch The Video for More Information on Inbound Links